117th Raid The Fridge: Why Should Startups Care About PR

Please note: Raid The Fridge is a hybrid event.

• Since you signed up via Doorkeeper, you're automatically counted as an online guest. Please expect Doorkeeper to deliver the Raid The Fridge Zoom link to your inboxes closer to the event date.

• However, should you prefer to join us onsite/face-to-face, do this instead. I know it's a bit of a hassle, but we're still tracking onsite guest capacity as part of our ongoing Covid-19 safety measures. 😬

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Why Should Startups Care About PR?

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Did you know that investors research whether a prospect has a legitimate offering and a good reputation as part of their due diligence process? Having a solid media presence – especially in top-tier media – supports a startup’s legitimacy as it implies that the media has done an initial round of profiling and found the company both credible and newsworthy.

Especially during a global economic downturn, where cost-conscious startups reduce their public relations efforts, PR can create a positive impact that brands need to weather the storm.

Join our 117th Raid The Fridge on Thursday, May 25, to discover the answers! Redhill, a global communications agency, is our featured expert; where Marienelle Castelino, Managing Director, and Fernanda Nidecker, Account Director, would like to engage you in a conversation about the following:

• How can PR become a competitive edge for startups in good and bad times? Are you a startup that only does PR when there are announcements to make?

• How do you develop a good reputation using PR that makes you top-of-mind, attractive to talent and business opportunities, and able to manage risks? Are you a startup whose narrative is inconsistent or unclear?

Who should NOT miss this session:

• Founders and leaders;

• Any team member helping shape and/or communicate your company’s brand and identity.

Please confirm your attendance by clicking the “Register” button!

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About Redhill

Redhill is a multi-awarded full-service PR and communications firm. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications, and branding across industries and sectors. Driven by a team of passionate communications specialists, they craft campaigns that build a brand’s reputation and market share. Redhill has been awarded Southeast Asia Agency of the Year 2022 by SABRE Awards Asia Pacific and Financial Times' High Growth Companies for 2022, among many others.

Redhill is the communications partner of Kickstart Ventures, which owns and organizes Raid The Fridge.